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News & Opinion About Huletts Landing, N.Y.

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Fort Ticonderoga Receives Award

January 18th, 2012 · No Comments


Fort Ticonderoga. Photo credit Richard Timberlake.

The Lake Placid CVB/Regional Office of Sustainable Tourism (LPCVB/ROOST) has awarded Fort Ticonderoga the 2011 Tourism Marketing Award. The award was presented January 12 in Lake Placid at a gathering of tourism industry peers and elected officials.

The Tourism Marketing Award is given to a group or individual who has produced or launched an innovative tourism marketing product or initiative. Fort Ticonderoga was named the 2011 winner for its America’s Fort branding and expanded audience targeting through the creation of family activities, special events, re-enactments and the internationally acclaimed Art of War exhibit.

The award was presented by Justin Smith, Chair of the LPCVB/ROOST board of directors. “As part of its strategic marketing plan in 2011, Fort Ticonderoga launched an initiative and rebranding effort that associated the Fort with its significant history and the experience visitors will have there today,” said Smith during the presentation. “Aptly identified now as America’s Fort, the historic site has also extensively broadened its programmatic offerings to result in a premiere tourism experience.”

Beth Hill, Fort Ticonderoga’s Executive Director, said “Fort Ticonderoga is honored to receive the recognition for its newly developed America’s Fort brand and related programs.” Hill said, “The America’s Fort brand is intended to represent the site’s extraordinary story and to build increased visibility for one of North America’s most beautiful and defining historic sites.”

Fort Ticonderoga’s 2011 marketing strategic plan, led by Albany marketing firm Brawn Media, incorporated the America’s Fort brand in all of its messaging including TV and radio commercials, online advertising, news releases, and all marketing collateral.

In 2012 Fort Ticonderoga will unveil its new weapons exhibit Bullets & Blades: The Weapons of America’s Colonial Wars and Revolution, numerous new programs, and major special events. Visitors will be immersed in the Fort’s tumultuous events of 1775 through daily programs including the Fort’s new historic trades initiative which will include shoemaking and military tailoring. Visit www.fortticonderoga.org for event and program details. Fort Ticonderoga offers special programs and events throughout the year and opens for the daily visitation for the summer season on May 18, 2012.

Tags: History · Ticonderoga